The benefits of simplifying what you are making, marketing or selling

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Written by

Deolu Akinyemi

“The greatest ideas are the simplest.” – William Golding.

I am learning more and more about the power of simplifying things. It is easier to duplicate and multiply what is simple, and it is easier to take simple things viral. Complex things may be intriguing to observe, but it’s simple things that can compound and become massive.

Leonardo da Vinci, the famous Italian polymath, artist, and inventor, is known for his groundbreaking achievements in multiple fields, such as painting, architecture, engineering, and science. One of his most famous quotes is, “Simplicity is the ultimate sophistication,” which highlights the importance of simplicity in life, art, and design.

This quote emphasises that simplicity should not be viewed as a lack of creativity or a lack of effort but rather as a refined and thoughtful approach to problem-solving. In art, the use of simple shapes, colours, and lines can convey powerful emotions and ideas. In design, simplicity can make products more user-friendly and efficient. In life, simplifying one’s lifestyle can lead to increased happiness and contentment.

In society, we can see many examples of how simplicity is considered the ultimate sophistication. For instance, many successful companies use minimalistic designs in their logos and products, such as Apple’s iconic logo, which is a simple Apple silhouette. The success of minimalism in design is a testament to the power of simplicity in capturing people’s attention and creating a lasting impression.

Products that are simple, intuitive, and easy to use tend to be more popular with consumers. When a product is too complex or difficult to understand, it can be frustrating for users and may lead to negative reviews or low sales.

In product design, simplicity can also lead to cost savings, as it can reduce the number of components, assembly time, and manufacturing complexity. For example, Apple’s design philosophy is known for its emphasis on simplicity, with products that are sleek, minimalistic, and easy to use.

In marketing, simplicity can also be a powerful tool in capturing people’s attention and creating a memorable brand. A simple, clear message can be more effective than a complicated or convoluted one, as it is easier for consumers to understand and remember. For instance, Nike’s iconic “Just Do It” slogan is a simple and effective message that has helped the brand become one of the most recognisable and successful in the world.

Now the simplicity I’m alluding to here is not the simplicity that compromises functionality or quality. It is simplicity that is able to retain both functionalities.

Think about your business, is there anything you can simplify? Remember, anyone can duplicate what is simple, and only magicians can duplicate the complex. You don’t need to be a magician; simply simplify and duplicate.


Kind Regards,

Adeolu Akinyemi.

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