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Selling 002

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“Selling is the art of transferring emotions” – Unknown

In selling a product or a service, the entire process involves getting the buyer to feel the way you do about your product. This invariably means that if you don’t like your product you are not likely to get good results selling it. The first thing that gets impressed on your buyer is your perception of your product.

If you have ever tried selling anything, you’ll have discovered that it’s extremely difficult to sell a product you don’t like. You’ll find it extremely easy however, to sell something you are really passionate about.

The first thing you want to do about any product you have to sell then, is to know enough about it, to be able to passionately sell it. Remember selling is a transfer of emotions. I want you to feel the way I feel about the product, and there is nothing easier to transfer than emotions. Remember how easy it is to rejoice with people that are rejoicing and how easily you’ll start mourning if a second after you meet a friend that is bereaved. When you sell the first thing you transfer is not the benefits, it’s your enthusiasm.

Let me use an example of a product we all sell – Ourselves! Every job interview is a sales opportunity, every business meeting and every networking opportunity, everyday and everywhere we sell ourselves. Whatever your profession, if you don’t know how to sell then you won’t get bought or you’ll be bought for less than you are worth. Selling is the art of convincing the willing to buy.

In an interview, the first opportunity you are likely to get, is a request for you to introduce yourself. If you think the interviewer is interested in getting to know your family tree, you kid yourself. In asking you to introduce yourself, the interviewer is giving you a fantastic opportunity to sell yourself. While there are ways to do this effectively without blowing your own horn, this is where it shows if even you are passionate enough with the product called you, to sell it.

It is perverted for a human being to pursue pain. In the same vein, nobody will be willing to engage the services of someone who is not happy or excited about himself/herself. Let’s take an extreme position, imagine you are an interviewer and a candidate is asked to introduce himself/herself and he immediately frowns, looks to the side, and says great things about his or her achievements like someone far away. The product he is selling is probably good, but the first thing you are likely to share is his feeling about him/herself.

Selling involves knowing and liking your product. If technical knowledge gives you a bonus, passion for the product should score you two more. Selling with passion is not selling, it’s genuinely caring about your customer and providing a product or service that can help. People will get weary of you if they think you are trying to sell them something, but they will love you if your passion makes it clear you are trying to help. Remember, the golden rule in selling is that people will do business with people they know, like or trust. Get passionate.

“Stop selling, start helping” – Zig Ziglar

“They may forget what you said, but they will never forget how you made them feel.”- Carl W. Buechner

“Above all, be true to yourself, and if you cannot put your heart in it, take yourself out of it.” – Unknown

Adeolu Akinyemi

Adeolu Akinyemi

9 thoughts on “Selling 002”

  1. sotonye
    July 21, 2006 at 10:02 am

    Awesome piece.Please how do i get tips for writing successful resumes and application letter.Also want to venture out of Geology into Customer relation services.Advice, courses?God bless.

    Reply
  2. emmanuel A
    December 20, 2006 at 4:08 pm

    great piece!please may i know what it takes to sell shares and winning clients for my company

    Reply
  3. Felix
    March 5, 2007 at 12:31 am

    Beautiful… will use this piece and the one the 2 on networking tomorrow for my target of 50dowlines this week. Thanks a lot!

    Reply
  4. Felix
    March 31, 2007 at 9:23 pm

    This right up worked for me when i wanted to get a major downliner in a program, and i’m sure you know who i am talking about

    Reply
  5. Pingback: Deoluakinyemi » Daily Motivation and Development for People and Organizations - ASE » Blog Archive » Selling 003 - Account Penetration

  6. Kollarge.
    December 11, 2007 at 11:50 am

    Thanks for this great peice!
    I have discovered however that for me ,selling per see- whether directly/indirectly applying the factors you offered-is not the problem.
    The real challenge is knowing and accessing the person in authority.”Guy”succeded with “Linda” only because he had access to her in the first place.
    Perhaps you could give some hints or tricks or procedures or methods or …. just what to do to overcome this challenge in future?
    God bless you.

    Reply
  7. Ebenezer
    December 12, 2007 at 6:51 pm

    As Kollarge rightly said Deolu give hint on penetration strategy to overcome most obstacle like security personnel & secretaries.

    Reply
  8. OMOZELE
    May 27, 2009 at 1:14 pm

    thanks for this piece. i love it. i went for a particular interview sometime ago and after i finished talking, the interviewer said you me that all i said was just what the others have been saying but he is looking for something unique about whoever he is going to employ and that was what i lacked. i left feeling dejected but later on, i discovered that i didnt sell myself well. thank you so much sir. this article has really helped me.

    Reply
  9. IKOTUN ADEBISI
    May 27, 2009 at 1:52 pm

    still talking knowledge economy. selling yourself is not so easy when you do not have self worth. acquire knowledge and relevant skills to broaden your scope.

    Reply

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Meet Deolu

Many hold their audience spell bound with motivational speeches but few care to hold the audience by the hand and help them walk their way to financial freedom like he does. Many have failed at everything they have tried to do but everything he does turns to gold. Read more…

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