Exciting insights on how a business was coached to grow by 10X in 6 months – Part 1

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Written by

Deolu Akinyemi

“If compound interest is indeed the 8th wonder of the world, then leveraged compounding is certainly the 9th, 10th, and 11th.” ― Pietros Maneos.

I’m always fascinated by anything that makes you get more out of anything than you put in. Maybe it’s the mathematician in me, but I’m always intrigued when there is a function that surpasses adding or even simply multiplying. Three key concepts give me these vibes – leverage, compound interest, and synergy. It now becomes a lot more exciting when you can combine two of these concepts. Meaning I have leveraged compounding, leveraged synergy, or synergy of synergies. I’ll like to explore the potentials available in synergies of synergies.

Synergy is a term used to describe the combined effect of two or more elements, such as people, companies, or ideas, that produces a result that is greater than the sum of their individual contributions. In other words, synergy refers to the concept that the whole is greater than the sum of its parts.

Synergy can manifest itself in various ways, such as increased productivity, creativity, and efficiency, as well as the ability to achieve results that would be impossible to achieve individually. It is often associated with teamwork and collaboration, where individuals with different skills and perspectives work together towards a common goal.

Synergy is a powerful concept in business, where companies strive to create synergies between their different divisions or products to increase profits and efficiency. It is also an important concept in fields such as science, technology, and medicine, where interdisciplinary collaboration can lead to breakthrough discoveries and innovations.

The concept of the “synergy of synergies” refers to the idea that when multiple synergies are combined, the resulting effect can be even greater than the sum of their individual contributions. In other words, the combination of multiple synergies can lead to a compounding effect that produces exponential results.

For example, if a company implements a series of small improvements that lead to increased efficiency and productivity, this can create a synergy that improves overall performance. If the company then forms a strategic partnership with another company that has complementary skills and resources, this can create another synergy that further enhances performance. By combining these two synergies, the resulting effect can be even greater than the sum of their individual contributions.

Another example of the synergy of synergies can be seen in the development of new technologies. When different technologies are combined, such as the combination of artificial intelligence and robotics, this can create a synergy that leads to breakthrough innovations. If these technologies are then combined with other technologies, such as blockchain or augmented reality, the resulting effect can be even greater, leading to new opportunities and possibilities.

Overall, the synergy of synergies highlights the power of combining different elements and creating new synergies that lead to exponential results. By continuously seeking out new opportunities for synergy, individuals and organizations can achieve remarkable results that would be impossible to achieve on their own.

These concepts executed with innovation can be applied to scale any business quickly, particularly brands that are currently operating at a micro-scale. In subsequent articles, we’ll be taking a closer look at how to achieve multilevel synergy and a case study of how this concept was used to exponentially grow a local African business in less than 6 months.

Kind Regards,

Adeolu Akinyemi.


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