Interesting FACTS Mastering the Art of Marketing: Key Facts to Boost Your Success

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Written by

Deolu Akinyemi

Here are some of the facts I have collected over time to help guide my marketing pursuits.

Which of the facts below do you find most useful?

  1. The best time to email prospects is 8 am and 3 pm
  2. You are 9 times more likely to make a sale to a lead if you respond to their lead in less than 5 mins.
  3. The best time to cold call is 4-5 pm. The second best is 8-10 am.
  4. The worst time to cold call is 11 am and 2 pm
  5. Thursday is the best day to prospect, Wednesday is the next best day.
  6. Tuesday is the worst day to prospect.
  7. Top Sellers use LinkedIn 6 hours per week.
  8. It takes 8 cold call attempts to reach a prospect
  9. The average salesperson only makes 2 attempts to reach a prospect
  10. Only 2% of cold calls result in an appointment. Find new ways to reach decision-makers.
  11. In a firm of 100 to 500 people, 7 people are involved in most buying decisions.
  12. 50% of sales goes to the first salesperson to contact the prospect
  13. Email marketing has 2x more ROI than cold calling, networking, or trade shows
  14. Visuals are processed 60,000X faster in the brain than text.
  15. After a presentation, 63% remember stories, and 5% remember statistics.
  16. The most memorable part of a presentation is the last 5 mins. End with a bang!
  17. 80% of sales require 5 follow-up calls after the meeting. 44% of salespeople give up after 1 follow-up.
  18. 91% of customers say they’ll give referrals, and only 11% of salespeople ask for referrals.
  19. 70% of people make purchasing decisions to solve problems, and 30% make decisions to gain something.
  20. Each year, you will lose 14% of your customers, so never stop prospecting.
  21. 44% of marketers acquired customers from Twitter
  22. 57% of marketers acquired customers from blogging
  23. 55% of salespeople lack basic sales skills

Kind Regards,

Adeolu Akinyemi.

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