Dear Entrepreneur
Upgrade Your Adversity Quotients

How do you respond when you have put years of hard work deploying resources to build a brand that takes off, takes a product to iconic status, and then your partner gets greedy as he smells big income?

Foreworded By
Prof Pat Utomi
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The book is a mixture of personal stories, failures, challenges, values and lessons learnt that can become useful

The book is a mixture of personal stories, failures, challenges, values and lessons learnt that can become useful for others going forward. You can read it like a story book, a personal development book or a textbook. As you go through the stories, you will laugh, smile, get angry and even get annoyed or irritated.

In This Book

How i led a team to build a small invisible product to top in its category with billions in sales and still got broke.
How i led a team to build a small invisible product to top in its category with billions in sales and still got broke.
How i lost N400m in one night and still bounced back.
How i lost N400m in one night and still bounced back.
How i successfully exported a container load of Nigeria made products to the US and had to bring them back!
How i successfully exported a container load of Nigeria made products to the US and had to bring them back!
How i successfully exported a container load of Nigeria made products to the US and had to bring them back!
How i successfully exported a container load of Nigeria made products to the US and had to bring them back!

Foreword

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Foreword By

Prof Pat Utomi

It has been a fascinating journey and experience. I met CM, as we fondly cali him, in 2009, when I joined Holidays and Cash. It marked the beginning of an exciting phase in my life. Engaging and always sharing thoughts, ideas were huge for me. Meeting someone who shares a similar entrepreneurship spirit, a lover of Jesus and an outstanding human being. A good friend in the midst of it all. It’s been an incredible journey filled with lots of fun memories and thought-provoking engagements.

Foreword

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Testimonials

Meet The Author

Adeolu Akinyemi is currently the Group MD of A2W Group, Principal consultant at Coach B and Stewards and Cofounder of a number of Companies. Adeolu Akinyemi is an entrepreneur with business exposure extending to Travels, Real Estate, Manufacturing, Retail, e-commerce, Consulting, Network Marketing, Oil and Gas, Farming and Blockchain. He sits on the board of a few companies and is a business advisor to a number of startups. Adeolu Akinvemi is a Personal Development Trainer, a Financial and Business Intelligence Coach, a 10X Consultant, Human Resources expert, Blockchain enthusiast, Entrepreneur,

Dear Entrepreneur

Foreword

A true business champion, the Growth Guru, Verne Harnish, argues, is one who not only takes a business to
success, but tells the story in a book for others to learn from.

In sharing the case study of A2W, ‘Deolu Akinyemi fulfils one condition of a business champion.

So is there life after a storm in venturing? Well, the Japanese define the entrepreneur as the man who falls down seven times and gets up eight times.

In Dear Entrepreneur, Deolu speaks to Upgrading Your Adversity Quotient.

How do you respond when you have put years of hard work, deploying resources to build a brand that takes and also ran product to iconic status and the partner gets greedy as he smells big income? That happens quite often. This is why legal agreements and negotiation skills are important for venturing.

But sometimes you need something extra. It is in the domain of that something extra that Adeolu Akinyemi delves to find the renewal and will that drives the ascendancy of what is later celebrated as the triumph of
the human spirit when success flows from failure.

Deolu taking the teacher’s high ground explores how you learn, unlearn, and relearn. The lessons are clearly ennobling but the reader needs to avoid the cookbook approach of ‘take three cups of vegetable oil and a measure of flour’ because business situations will be forever unique. But broadened perspectives of how to respond to adversity in venturing as the A2W experience used as case study here allows Deolu to prescribe conduct from. The learning which affects disposition to choose between options for solving problems is where the value lies.

One remarkable point in this book for those who use the case study method is the point made by Deolu that failure provides good learning opportunity because it reveals a hole in the armour of the firm. This is true, but the irony is that case studies are typically about successful firms.

Many forget that success may sometimes mask the weak underbelly of a company.

This is truly a rich teaching tool, especially for the emergent entrepreneur.

Patrick Okedinachi Utomi
October 2020

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