If you are doing business and don’t know or use the law of reciprocity, you are missing out on a very solid strategy for growing your customer base. Whether you are selling a service or a product, the law of reciprocity is one of the easiest-to-access and easiest-to-implement marketing strategies known in the world. Even if you have not practiced it, you must have seen it in action.
Have you ever been in traffic and seen these little boys or girls trying to clean your windshield quickly? What about these ladies who approach you outside the gate of a function and try to put a lapel pin or ribbon on you? How about the drummers at a funeral or wedding party running after you and singing for you? Or what about the perfumers who give you a whiff of perfume to smell and test? Or can you remember that shop you went to, where the owner gave you a sit and a bottle of coke while you decided? Or can you remember that offer of an ebook with the information you needed? All of these implement the law of reciprocity. They know it works, and they know that even when you know it works, it still works. So why are you not using it for your business?
The law of reciprocity states that people are more likely to return a favor or do something for someone who has done something for them first. Here are some practical examples of how you can use the law of reciprocity to expand your customer base:
1. Offer a free trial: Offer your potential customers a free trial of your product or service. This will help build trust and establish a relationship with them, making them more likely to reciprocate by becoming paying customers. You can be creative in how you apply this. If you want a few tips and suggestions, I can give you a free session and subsequently put together a cheat sheet for you.
2. Provide valuable content: Share valuable and relevant content with your audience, such as blog articles, ebooks, or infographics. This will demonstrate your expertise and build a relationship with your potential customers, increasing the likelihood that they will return the favor by becoming paying customers. All of these steps require creativity and really taking time to understand your customer’s goals, needs, and pain points.
3. Give away samples: Provide free samples of your products to potential customers. This will help them get a taste of what your products have to offer and make them more likely to purchase your products in the future. You may need to learn how to scale down your business to samples. I can share a few ideas on this in the cheat sheet made just for you.
4. Host events: Host events, such as webinars or workshops, where you can offer valuable information to your potential customers. This will help you establish a relationship with them and make them more likely to reciprocate by becoming paying customers.
5. Offer discounts: Offer discounts or special promotions to your potential customers. This will show that you value their business and make them more likely to reciprocate by becoming paying customers.
By implementing these strategies, you can create a relationship with your potential customers and increase the likelihood that they will reciprocate by becoming paying customers.
I hope this helps. I would love to hear about your exploits using this. If you need a more robust document to guide you for your specific business. I am offering the cheatsheet and unique strategy documents for a ridiculous discount for the first 20 who opt in for the free clarity session.
Please be aware that I am also using the principle even now as I am teaching it. Selah.